DMR

PRINT

Advertising and editorial coverage is tracked, analysed and recorded, both in its content and visuals.

A team of experts and a user friendly platform provide quantitative and qualitative data and analysis on brands, competitors, product categories, specific subjects: a full overview of the market’s communication strategies and results.

TRACK

the space and value of editorials and advertising from the point of view of the reader

MEASURE

your return on investment and editorial share of voice

COMPARE

information between your brand and competitors and different time periods

ANALYSE

data by specific product category, country, magazine or publisher

  • DMR TRACKS THE ARTICLES FROM THE READER'S POINT OF VIEW

    Every page is read and all data is split into different layers, such as companies, brands, categories (e.g. watches, jewelry, corporate, etc.) and sub-categories (e.g. celebrities, high jewelry, men’s watches, …).
    Every element (for both editorial and advertising) is measured in “page equivalency” and in “space buying equivalency” calculated on the “standard rate card” (gross) for the title.
    Coverage of magazines is recorded in fractions of pages and the evaluation is based on the area occupied, varying from a single mention to a full page.
  • Photo1

(c) 2018 DMR Group S.r.l

Via Andrea Maria Ampere, 28/A - 20131 Milano