DMR

WEB EDITORIALS

We track and analyse the most relevant websites for the industry and the competitive set of our customers (magazines and online newspapers, blogs, portals).

  • We make a selection in this complex and often difficult to monitor and evaluate world, to make available to our customers useful, synthetic and profiled information for both Advertising and Editorial contents.

    Information is made available to our customers through a platform for an immediate overview of contents (images, editorial content) and performance.
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WEB ADVERTISING

We monitor our clients’ brands and their competitors creativities, advertising activities and performances in the most relevant markets

The single campaign is the focus of our monitoring activity, websites are tracked several times a day on a daily basis, data are updated every 24 h.

BRAND AND CAMPAIGN TITLE

• Share of voice
• Estimated impressions
• Advertising value based on CPM (cost per thousand impressions) sourced from independent suppliers

FIRST DETECTED

timing of the first campaign’s detection

LAST DETECTED

timing of the last campaign’s detection

WEBSITES AND PUBLISHERS

Number of websites/publishers that have published the campaign

COUNTRIES

Geographical performance for each brand

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Via Andrea Maria Ampere, 28/A - 20131 Milano