15 MARCH 2022

FW22 Women's Fashion Weeks: Media impact on Print, Web and Social

FW22 Women's Fashion Week

The FW22 Fashion Month seems to confirm that in-person fashion shows are definitely here to stay, which continue to bring great excitement among media, journalists, celebrities and influencers. DMR analyzed the media impact of FW22 fashion weeks in New York, London, Milan and Paris. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the events tracking official keywords and hashtags in the following periods:

  • NEW YORK, from February 10h to 18th
  • LONDON, from February 17th to 23rd
  • MILAN, from February 21st to March 1st
  • PARIS, from February 27th to March 9th

To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 80K selected social accounts worldwide. Reading our FW22 Women's Fashion Weeks report, you will discover which fashion capital had the highest media impact, how Brands played a crucial role in the Social Media, which Asian celebrities drove strong engagement rates, and many other insights. To download your copy of our analysis and access full data, fill the form below.