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  • Welcome to
    DMR GROUP

  • MORE THAN 20 YEARS
    OF EXPERIENCE

  • UNIQUE KNOWLEDGE
    OF THE MARKETS

  • ADVANCED TECHNOLOGY
    AND RESEARCH

  • CUSTOMIZED SERVICE
    AND ASSISTANCE

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ABOUT US

dmr group

4 Hubs & 250 Employees to monitor 46 Countries and more than 4,500 Newspapers & Magazines, 100,000 Websites, and 25,000 selected Social Accounts

MORE THAN 20 YEARS OF EXPERIENCE

We have developed unique skills and deep understanding of the media landscape, influencers, brands and their communication & PR activities.

UNIQUE KNOWLEDGE OF THE MARKETS

We know luxury & lifestyle brands and their specific dynamics, but we are also aware that each brand is a universe unto itself.

ADVANCED TECHNOLOGY AND RESEARCH

We use the most updated technologies to improve the performance of our services, effectively supporting customers' strategic decisions.

CUSTOMIZED SERVICE AND ASSISTANCE

Our team is at your disposal. Thanks to cutting-edge and user-friendly platforms, we guarantee a personalized selection of insights.

CLIENTS

dmr group

Over 400 Customers with a worldwide presence

and relevant Partners

SERVICES

dmr group

PRINT

ADVERTISING AND EDITORIAL COVERAGE TRACKED, ANALYSED AND RECORDED, BOTH IN ITS CONTENT AND VISUALS


Our team of experts and user-friendly platforms provide quantitative and qualitative data and analysis on brands, competitors, product categories, and specific subjects: a full overview of the market’s communication strategies and results.
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QUANTITATIVE AND QUALITATIVE ANALYSIS ON SPECIFIC BRANDS, COMPETITORS, SUBJECTS AND EVENTS ARE PERFORMED FOR A PERSPECTIVE VIEW OF THE MARKET’S PR AND COMMUNICATION STRATEGIES
TRACK
the space and value of editorials and advertising from the reader’s point of view
MEASURE
your return on investment and editorial share of voice
COMPARE
updated information between your brand and your competitors during different time periods
ANALYSE
data by specific product category, country, magazine or publisher

WEB

TRACKING AND ANALYSIS OF THE MOST RELEVANT WEBSITES FOR THE INDUSTRY AND THE COMPETITIVE SET OF OUR CUSTOMERS


We make a selection in this complex digital world to provide our customers with useful, synthetic and profiled information for both editorial content and advertising campaigns.
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MONITORING KEY WEBSITES CONTENT AND ANALYSIS OF ADVERTISING - FROM A PANEL BASED ON SELECTED COUNTRIES - TO EVALUATE THE EFFECTIVENESS OF MARKETING & COMMUNICATION ACTIVITIES
TRACK
websites considering both the quality of the sources and the article content, and web ADV campaigns on a specific time period
MEASURE
the effectiveness of digital PR activities and of web ADV campaign investment
COMPARE
updated data and the performance between your brand and your competitors during different time periods
ANALYSE
data by specific brand, sector, country, website, publisher, and period

SOCIAL

MONITORING KEY PROFILES ON RELEVANT PLATFORMS INCLUDING INSTAGRAM, FACEBOOK, YOUTUBE, TWITTER, WEIBO AND WECHAT


Based on our experience in monitoring media and knowing the needs of our customers, we have developed measurement systems on different parameters, KPIs, and types of accounts: brands, celebrities, journalists, influencers, magazines.
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MONITORING AND ANALYSIS OF SELECTED ACCOUNTS BASED ON OUR EXPERIENCE AND SPECIFIC REQUESTS FROM OUR CUSTOMERS. THE PANEL IS CONSTANTLY UPDATED FOLLOWING THE MARKET EVOLUTION
TRACK
posts on the main social media platforms and IG Stories
MEASURE
both the effectiveness of influencer marketing campaigns and the contribution of the social channels to the brand overall communication
COMPARE
evaluation of competitors' digital strategies and activities by influencers
ANALYSE
data by author, categories, social channels, and countries

REPORTS & ANALYSES

360° customizable and fully integrated analyses on your brand and competitors

  • MEDIA MIX BY EMV (€)
  • TOP 10 INFLUENCERS BY EMV & POSTS
Source: DMR Group FW20 Fashion Weeks report

NEWSLETTER & ALERTS

WEEKLY NEWSLETTER

Mobile responsive tool that is constantly updated on your brand’s “best of” print, web, and social coverage


ALERT

Daily mail alert with the recap of all the coverage recorded by DMR during the previous week

If you have any questions or doubts, contact us.

request A demo

CONTENT

dmr group
  1. May 27, 2020

    2020 Met Gala. What Happened on Web and Social Media

    2020 Met Gala
  2. May 18, 2020

    The Virtual Met Gala. The Impact on Web and Social Media

    Virtual Met Gala
  3. May 12, 2020

    What is the Future of Fashion Weeks? Some Food for Thought

    future of fashion weeks

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DMR Group is present with offices in 3 continents.
We will be happy to meet you and answer all your questions.

MILANO

DMR GROUP S.r.l.

Via Andrea Maria Ampere 28/A,
20131 Milano

Phone: +39 02 20224200

Email: info.emea@dmr.st

NEW YORK

DMR USA Inc.

133 East 58th Street, suite 701
New York, NY 10022

Phone: +1 646-825-8585

Email: info.usa@dmr.st

HONG KONG

DMR APAC Ltd.

Room 1201 - 12/F Chinachem Exchange Square 1 Hoi Wan Street, Quarry Bay

Phone: +852 3708 9610

Email: info.apac@dmr.st

TIMISOARA

DMR EASTERN EUROPE

3 AUGUST 1919 STREET, N. 2 - SUITE 6,7,8
350095 TIMISOARA

Phone: +40 356 429 187

Email: info.emea@dmr.st

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