Due to the ongoing pandemic, the FW21 Fashion Season managed to put together a phy-gital schedule, a mix of physical and digital runways, presentations, and events, all available online. DMR Group analyzed the media impact of FW21’s main international fashion weeks: New York, London, Milan, and Paris. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the events tracking official keywords and hashtags in the following periods:
- NEW YORK, from the 13th to the 18th of February
- LONDON, from the 18th to the 24st of Februay
- MILAN, from the 22nd of February to the 2nd of March
- PARIS, from the 28st of February to the 10th of March
To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 75K selected social accounts worldwide. Reading our FW21 Fashion Weeks report, you will discover which fashion capital had the highest media impact, which countries offered more visibility to these events, how Brands played a crucial role in the Social Media, and many other insights. To download your copy of our analysis and access full data, fill the form below.