Amid the uncertainty of cancelled shows, FW22 men’s fashion weeks managed to drive great excitement with a growing share of in-person fashion shows. DMR analyzed the media impact of FW22 Milan and Paris Men's fashion weeks. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the events tracking official keywords and hashtags in the following periods:
- MILAN, from January 13th to 19th
- PARIS, from January 17th to 24th
To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 80K selected social accounts worldwide. Reading our FW22 Men's Fashion Weeks report, you will discover which fashion capital had the highest media impact, how Brands played a crucial role in the Social Media, which Asian celebrities drove strong engagement rates, and many other insights. To download your copy of our analysis and access full data, fill the form below.
