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  • DMR & Launchmetrics

  • DMR & Launchmetrics

  • Welcome to
    DMR

  • MORE THAN 20 YEARS
    OF EXPERIENCE

  • UNIQUE KNOWLEDGE
    OF THE MARKETS

  • ADVANCED TECHNOLOGY
    AND RESEARCH

  • CUSTOMIZED SERVICE
    AND ASSISTANCE

READ MORE

ABOUT US

DMR

4 Hubs & 200 Employees to monitor 46 Countries and more than 4,500 Newspapers & Magazines, 100,000 Websites, and 28,000 selected Social Accounts

MORE THAN 20 YEARS OF EXPERIENCE

We have developed unique skills and deep understanding of the media landscape, influencers, brands and their communication & PR activities.

UNIQUE KNOWLEDGE OF THE MARKETS

We know luxury & lifestyle brands and their specific dynamics, but we are also aware that each brand is a universe unto itself.

ADVANCED TECHNOLOGY AND RESEARCH

We use the most updated technologies to improve the performance of our services, effectively supporting customers' strategic decisions.

CUSTOMIZED SERVICE AND ASSISTANCE

Our team is at your disposal. Thanks to cutting-edge and user-friendly platforms, we guarantee a personalized selection of insights.

CLIENTS

DMR

Over 400 Customers with a worldwide presence

SERVICES

DMR

PRINT

ADVERTISING AND EDITORIAL COVERAGE TRACKED, ANALYSED AND RECORDED, BOTH IN ITS CONTENT AND VISUALS


Our team of experts and user-friendly platforms provide quantitative and qualitative data and analysis on brands, competitors, product categories, and specific subjects: a full overview of the market’s communication strategies and results.
READ MORE
QUANTITATIVE AND QUALITATIVE ANALYSIS ON SPECIFIC BRANDS, COMPETITORS, SUBJECTS AND EVENTS ARE PERFORMED FOR A PERSPECTIVE VIEW OF THE MARKET’S PR AND COMMUNICATION STRATEGIES
TRACK
the space and value of editorials and advertising from the reader’s point of view
MEASURE
your return on investment and editorial share of voice
COMPARE
updated information between your brand and your competitors during different time periods
ANALYSE
data by specific product category, country, magazine or publisher

WEB

TRACKING AND ANALYSIS OF THE MOST RELEVANT WEBSITES FOR THE INDUSTRY AND THE COMPETITIVE SET OF OUR CUSTOMERS


We make a selection in this complex digital world to provide our customers with useful, synthetic and profiled information for online editorial content.
READ MORE
MONITORING AND ANALYSIS OF KEY WEBSITES CONTENT TO EVALUATE THE EFFECTIVENESS OF MARKETING & COMMUNICATION ACTIVITIES
TRACK
websites considering both the quality of the sources and the article DMR
MEASURE
the effectiveness of digital PR activities
COMPARE
updated data and the performance between your brand and your competitors during different time periods
ANALYSE
data by specific brand, sector, country, website, publisher, and period

SOCIAL

MONITORING KEY PROFILES ON RELEVANT PLATFORMS INCLUDING INSTAGRAM, FACEBOOK, YOUTUBE, TWITTER, WEIBO AND WECHAT


Based on our experience in monitoring media and knowing the needs of our customers, we have developed measurement systems on different parameters, KPIs, and types of accounts: brands, celebrities, journalists, influencers, magazines.
READ MORE
MONITORING AND ANALYSIS OF SELECTED ACCOUNTS BASED ON OUR EXPERIENCE AND SPECIFIC REQUESTS FROM OUR CUSTOMERS. THE PANEL IS CONSTANTLY UPDATED FOLLOWING THE MARKET EVOLUTION
TRACK
posts on the main social media platforms and IG Stories
MEASURE
both the effectiveness of influencer marketing campaigns and the contribution of the social channels to the brand overall communication
COMPARE
evaluation of competitors' digital strategies and activities by influencers
ANALYSE
data by author, categories, social channels, and countries

REPORTS & ANALYSES

360° customizable and fully integrated analyses on your brand and competitors

  • MEDIA MIX BY EMV (€)
  • TOP 10 INFLUENCERS BY EMV & POSTS
Source: DMR FW20 Fashion Weeks report

NEWSLETTER & ALERTS

WEEKLY NEWSLETTER

Mobile responsive tool that is constantly updated on your brand’s “best of” print, web, and social coverage


ALERT

Daily mail alert with the recap of all the coverage recorded by DMR during the previous week

If you have any questions, contact us.

request A demo

CONTENT

DMR
  1. April 05, 2022

    Oscars 2022 (Academy Awards): The media impact on Web and Social

    Oscars 2022
  2. March 15, 2022

    FW22 Women's Fashion Weeks: Media impact on Print, Web and Social

    FW22 Women's Fashion Week
  3. February 11, 2022

    Festival di Sanremo 2022 media impact on social

    Sanremo 2022

DMR is present with offices in 3 continents.
We are happy to meet you and answer all your questions.

MILANO

DMR S.r.l.

Via Brera, 17,
20121 Milano


Phone: +39 02 20224200

Email: info.emea@dmr.st

NEW YORK

DMR USA Inc.

110 East 25th Street
New York,
NY 10010

Phone: +1 (347)630-0397

Email: info.usa@dmr.st

HONG KONG

DMR APAC Ltd.

Room 1201 - 12/F Chinachem Exchange Square 1 Hoi Wan Street, Quarry Bay

Phone: +852 3708 9610

Email: info.apac@dmr.st

LONDON

DMR NORTHERN EUROPE

37-41 Mortimer Street
LONDON
WIT 3JH

Telefono: +44 7760 196788

Email: info.emea@dmr.st

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