The 97th edition of Pitti Immagine Uomo, the trade show reference point of international menswear, took place from the 07th to the 10th of January 2020, at Fortezza da Basso in Florence. Despite official figures showed a low decrease in attendees, once again Pitti Uomo caught the attention of national and international media through its schedule full of events and special projects. For this reason, we made an analysis of the media impact of Pitti Uomo 97 on Print, Web, and Social.

For this report, DMR Group experts monitored our panel from January 1st to 16th, with a focus on official keywords, including #PittiUomo, #PU97, and #PittiUomo97. In the document, you can understand which medium generated more value, which social platform among Instagram, Facebook, Twitter, and YouTube was most used to share content and the influencers and celebrities that created more buzz on the event.

To discover all the details, request your copy of the analysis of the media impact of Pitti Uomo 97 on Print, Web, and Social, by filling the form below.