For several decades, men's runways have been marking the beginning of a new year for the fashion industry. Indeed, menswear events follow one another in London, Milan, and Paris, in the first weeks of January. Even if they look less crowded and talked-about than the women's ones, these appointments represent a strategical moment when buyers, editors, and influencers meet to discover next season trends. Given their importance, we decided to analyze the impact of the FW20 Men's Fashion Weeks on Print, Web, and Social Media.

DMR Group experts monitored fashion shows in London (from January 02 to 09), Milan (from January 07 to 17), and Paris (from January 11 to 22), using the official hashtags, e. g. #LFWM, #MFW e #PFW. To guarantee a coherent study, for Print, we considered only data from the newspapers. For Web and Social, we analyzed our entire panel: more than 100K websites and 25K social accounts worldwide.

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