Fashion never stopped for the health emergency and the need to cancel physical events. For June and July appointments, British Fashion Council, Fédération de la Haute Couture et de la Mode, and Camera Nazionale della Moda Italiana decided to shift to online, launching the first Digital Fashion Weeks. With different formats and content, London, Paris, and Milan confirmed the strength of the fashion industry, facing a challenging period but still producing culture and business. We analyzed the media impact of Digital Fashion Weeks on Web and Social. DMR Group experts monitored official keywords and hashtags, such as #LFW, #PFW, and #MFW, to mention some. Based on DMR panel including over 100K websites and more than 25K selected social accounts, the analysis focused on the following time frames for each fashion week: London from June 11 to 15, Paris from July 8 to 14, and Milan from July 13 to 18.

In this report, you will discover how much value generated Digital Fashion Weeks, which country released more coverage on these virtual events, and the social accounts that offered them the highest visibility. If you want to know more, request your copy of our analysis, by filling the form below.