05 LUGLIO 2021

SS22 Men's Fashion Weeks. The impact on print, web, and social.

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SS22 Men's Fashion Weeks

With the lifting of many pandemic-related restrictions, SS22 Men's Fashion Weeks marks the return to physical presentations and shows. DMR Group analyzed the media impact of SS22 Paris and Milan Men's fashion weeks. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the events tracking official keywords and hashtags in the following periods:

  • MILAN, from June 17th to 23rd
  • PARIS, from June 21st to 28th

To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 100K selected social accounts worldwide. Reading our SS22 Men's Fashion Weeks report, you will discover which fashion capital had the highest media impact, which countries offered more visibility to these events, how Brands played a crucial role in the Social Media, and many other insights. To download your copy of our analysis and access full data, fill the form below.