While the Covid-19 pandemic continues to disrupt the fashion calendar and some brands decided to maintain digital presentations, the FW21 Haute Couture edition offered more physical shows than the other fashion weeks in the past 18 months. DMR Group analyzed the media impact of FW21 Haute Couture Fashion Week. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the Haute Couture week tracking official keywords and hashtags from July 4th to 9th.
To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 100K selected social accounts worldwide. To download your copy of our Haute Couture Fashion Week analysis and access full data, fill the form below.