14 OTTOBRE 2021

SS22 Fashion Weeks. Media impact on Print, Web and Social

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SS22 Fasion Week

The SS22 Fashion Month drove great excitement with plenty of designers returning to the catwalk for the first time since March 2020 and more in-person fashion shows than last season. DMR Group analyzed the media impact of SS22’s main international fashion weeks: New York, London, Milan and Paris. Following our distinctive approach, focused on reader/user’s point of view, DMR’s experts monitored the events tracking official keywords and hashtags in the following periods:

  • NEW YORK, from the 06th to the 13th of September
  • LONDON, from the 16th to the 22nd of September
  • MILAN, from the 20th to the 28th of September
  • PARIS, from the 26th of September to the 06th of October

To offer a consistent Print analysis, we only worked with data from selected national newspapers. For Web and Social, we analyzed our entire panel, including more than 100K websites, and 80K selected social accounts worldwide. Reading our SS22 Fashion Weeks report, you will discover which fashion capital had the highest media impact, how Brands played a crucial role in the Social Media, which Celebrities & Influencers’ posts performed better in terms of engagement, and many other insights. To download your copy of our analysis and access full data, fill the form below.